May 15, 2008

A Crushing Blow

Gina Carano

When news of the upcoming CBS mixed martial arts bout between Gina Carano and Kaitlin Young first hit the sportswire, some asked if mainstream America could handle a female MMA.

The country may not be ready for a female president, but bring on the girl fight. The Carano-Young May 31 bout will be the first MMA match ever seen on a mainstream network. Undefeated kickboxer Carano put a chokehold on the national spotlight as alter ego Crush on "American Gladiators." The NBC revival promptly established her as the Search favorite. Now Carano, who appeared on ESPN E:60 Tuesday, is the star fighter among boxing promoter EliteXC's plan to create a women's MMA title. 

Her searches have roared up 6,000% this week into the top 200, with every single state in the union studying up. To put that into context, Carano's buzz is:

    • about 19 times higher than what MMA icon Chuck "The Iceman" Liddell got for his high-profile beating last May 
    • 10% higher than Paris Hilton this week
    • 25 times that of former Democratic presidential candidate John Edwards after his endorsement of Barack Obama.

People (89% male) have been clamoring for details on "mma gina carano" and "gina carano weigh in." (Okay, it's not all about prowess: "gina carano maxim," "gina carano myspace," "gina carano red dress," and "gina carano swimsuit pics" also score in Search.) Her opponent Young has engendered far less curiosity.

The CBS-EliteXC Saturday Night Fights series launches May 31 with the Carano-Young card. Looks like that will be boys' night in... and thanks to Carano's pioneering fists, a girls' night out in the MMA world.

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