April 14, 2008

Love Your Mother Earth

Earth Day is still a week away, but it's already buzzing like a beehive. Searches on the eco love-fest rose 15% last week and jumped an additional 30% on Monday.

Naturally those figures will continue to climb as the big day (April 22) draws nearer. Additionally, related queries on "earth day history" and "earth day activities" are on the rise among kids who, we assume, are knee-deep in school projects.

Beside the kids, who's doing the searching? In the battle of the sexes, it appears like women are (way) more into saving the planet than men. More than two-thirds of the searches on "earth day" come from females.

Surprised? Don't be. For whatever reason, nearly all eco-searches are dominated by women. 58% of recycling queries come from females. Hybrid cars? 62% Composting? 59%. Just about the only eco-search that's more popular with men is (drum roll, please)... "solar power." Solar panels are macho? Apparently so.

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