The peculiar turnabout that posited veteran John McCain (veteran in every sense of the word) as a comeback kid also appeared in Buzz politics. Searches for the Arizona senator and second-time contender for the Oval Office rebounded 700%, the highest spike of all candidates in January. His online followers still lag behind those for fellow competitor Ron Paul but, more importantly, he has more state delegates.

Early primary states (South Carolina, New Hampshire, and Florida) studied him closely, to make those his 1st, 2nd and 4th states. Those who have followed, if not jumped on, the so-called maverick's bandwagon include Massachusetts, one of the Super Tuesday states.

Now McCain has received the heavyweight endorsement of California governor Arnold Schwarzenegger. That might be good considering the middling interest from Golden State. See how searches in January may dovetail with Super Tuesday primaries in the map below.