What's more craptastic than a bunch of pompous business upstarts on "The Apprentice"? Replace the business folks with celebrities, add Omarosa, and you've got your answer.

Searchers think so too, boosting buzz on "celebrity apprentice cast" by 252% this week, followed by "celebrity apprentice" (+175%), "the apprentice celebrity" (+143%), and "apprentice" (+113%). A staggering 36% of folks dialing up the show are aged 35-44, and both sexes are equally interested.

Of the competitors, we have only one thing to say: There are too many Baldwins in the world, and it's freaking us out. With Stephen on "The Apprentice" and Daniel on "Celebrity Rehab," all we need is one more Baldwin brother on a reality show for a trifecta.

But Stephen isn't the buzziest celeb fighting for Donald Trump's attention. After the second episode, see which Apprentice competitor has the most buzz…