For a toy that supposedly peaked twenty five years ago, the Rubik's Cube has supernatural staying power. Searches on the puzzling cube doubled after Christmas, further proof that kids don't need a screen to melt their mind.

In another fascinating turn, the brain-twisting block inspired a wave of related search spikes. Queries on "rubik's cube tips" (+246%), "how to solve rubik's cube" (+172%), and "rubik's cube solution" (+139%) all surged as searchers attempted to align the colors.

For advanced cubers, a simple 3x3 Rubik's Cube isn't enough. We've seen increased interest in searches on "how to solve a 4x4 rubik's cube," which sufficiently sizzled our simple minds.