At long last, Fred Thompson has stopped playing coy and announced his intention to occupy the Oval Office. Though the declaration was hardly a surprise, searchers still swarmed the Web for more on the ex-Senator from Tennessee. Lookups for his name doubled and a throng of related queries crowded the Search box.

The last time we took a poll of Thompson's ratings in Buzz, he was looking good and his wife was looking better. His formal entry into the presidential tussle hasn't changed anything. Judging by recent searches for the GOP hopeful, he can expect to field as many questions about his spouse as his stance on immigration...